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Challenging Times & Solutions for Medical Device Industry

April 8, 2020

One of the many changes COVID-19 will have on the industry is the increased difficulty of introducing new products to HCP and consumer audiences. It will be particularly difficult for the medical device market. Let’s look at some of the changes...

Pharma Inside Sales, The Right Way

June 28, 2019

Inside Sales programs, when done right, can be an effective and economical way for pharmaceutical companies to achieve a specific goal (or goals).  A simple mantra for a successful program: Have the right team delivering the right message to the...

A Nurse in the Palm of Your Hand

March 10, 2019

The 2018 Gallup Poll reported, for the 17th consecutive year, nursing is viewed by the American public as the occupation with the highest degree of honesty and ethical standards.  The biopharmaceutical industry has long valued nurses as an...