Activity is Not the Same as Success
For our Commercial solutions, success is measured by results—the achievement of the program’s goals as established by our clients. We do not equate “activity” with success.
Depending on the nature and objectives of the program, success could be:
- An increase in sales or market share for the supported therapy
- Demonstrably meaningful engagements with HCPs, influencers, patients, and caregivers
- An increase in therapy adherence