An article written by Susan Beach, Vice President Commercial Operations at Diligent Health Solutions, has recently been published by Pharmaceutical Executive. In outlining the enduring value of hybrid sales teams in pharmaceutical and biotech companies, the article:
- Defines the hybrid sales model in pharmaceutical, biotech, diagnostic and medical device companies
- Describes how hybrid sales team must be “built for purpose” and aligned with the company’s overall business strategy to achieve success
- Provides real-life examples of successful hybrid teams
- Outlines the four key areas of focus in designing hybrid teams
- Talks about the cost benefit of a hybrid team vs. a solely field-based team
Here is a link to the article. We hope you find it to be of value.